What is it?

Pragmatist Cloud Voice is focused on enabling Office 365 Skype for Business Cloud PBX for the PR industry by helping PR companies, departments and teams to take a phased approach to migrating unified communications to the cloud.

This is achieved by a combination of adopting proven workloads; such as Microsoft Cloud Connector Edition and the unique capabilities of Pragmatist, our Dynamics 365 enabled CRM solution.


Once fully deployed, Pragmatist Cloud Voice helps you increase productivity, so you can focus on what you do best.

Full Unified Comms Integration

Click to dial journalists, clients and other stakeholders within the Pragmatist application.

Improved Administrative Workflow

Call details such as time, contact name and initiative details are automatically tracked. Users will then be prompted to enter notes and conversation details about the call streamlining.

Turbocharge Collaboration

Take advantage of Office 365 integration and improve collaboration through presence capability and tracking of email communications via Outlook.

Full Auto Attendant Capabilities

Pragmatist Cloud Voice can leverage the full range of auto attendant features now available in Skype for Business Cloud PBX.

Virtual Reception

Provide your organisation with a virtual reception, route calls to groups and specific users, even when mobile or working from home.

Voicemail Transcription

Voicemail transcription automatically transcribes your voice messages and delivers the text version and audio file to your inbox. These can be stored and accessed against corresponding records within Pragmatist.

Why SOF?

The Skype for Business Operations Framework (SOF) is a comprehensive methodology utilised for implementing and managing a reliable, cost-effective unified communications service, based on Office 365 Skype for Business Cloud PBX.

The framework focusses primarily on three overarching elements; Plan, Deliver and Operate. This encourages the adoption of a tried and tested approach to ensure the successful deployment/ migration of Skype for Business Cloud PBX; one that mitigates operational risk and puts your business outcomes first.

SOF Activities

Plan illustration

Phase 1: Plan


  • Capture business outcomes
  • Define approach and architecture
  • Assess readiness
  • Undertake remediation and preparation


  • Define use cases
  • Create High Level Design (HLD)
  • Define success criteria
  • Assess network readiness
  • Assess Office 365 tenant 
  • Requirements
  • Execute user analysis
  • Perform operational role mapping
  • Remediate issues
  • Define roll-out schedule
  • Plan for deployment
Deliver illustration

Phase 2: Deliver


  • Deliver high quality SfB Cloud services, while driving adoption and initiating operations
  • Identify users to trial new features and capabilities as they are released


  • Create the implementation plan
  • Stand-up Office 365/Dynamic 365 tenant
  • Carry out site testing to predict experience
  • End-User communciations and training
  • Co-ordinate device delivery to users
  • Enable services and users
  • Carry out user/service adoption
Operate illustration

Phase 3: Operate


  • Support, maintain and enhance the delivery of a high quality SfB Cloud service to all end users


  • Documentation review
  • Monitor service quality and usage in line with support agreements
  • Remediate issues
  • Next steps
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Why Forfusion?

In 2007 Forfusion was founded on the belief that technology could deliver more value for organisations with less resource in a secure and scalable way.

About Forfusion

Over the years, Forfusion has acquired a loyal, growing customer base on this one belief. Forfusion’s reputation for customer-centric, outstanding capability spreads far and wide, domestically and internationally.

This belief has enabled Forfusion to displace much larger and longer established incumbent suppliers, but more importantly why customers regard Forfusion in such high esteem – providing value from strategic partnerships with customers is the key to long-term commercial relationships.

Forfusion’s Approach

Forfusion’s commitment to this belief extends to how it approaches partnerships. Forfusion partners with several technology market leaders, spanning multiple disciplines. These partnerships enable Forfusion to leverage a wide range of skills across varying technologies. This means
customers’ needs are always the first priority.

This approach also means Forfusion is able to mitigate operational and financial risks by integrating technologies in a flexible and agile way.

Contact us to discover how Pragmatist Cloud Voice can work for your PR team.